4live sessions to turn AI interest into leadership evidence.

September founding cohort · officially full

From AI user to AI leader.

A small, live cohort for non-technical professionals who are already using AI—and are ready to become the go-to applied AI person inside their company.

Join the next-cohort waitlist ↓ Next cohort timing to be announced.
↓
Frameworks, not hypeBuilt for real workSmall-group supportNon-technical by design

The shift is already here

Using AI is no longer the differentiator.

The advantage belongs to people who can recognize the right opportunities, shape practical action, and help others move with clarity.

01

Spot the right opportunities

Find meaningful leverage in your role, team, or organization.

02

Prioritize what matters

Stop chasing every new tool and focus on value, feasibility, and visibility.

03

Shape practical use cases

Turn a promising idea into something real, usable, and worth supporting.

04

Communicate strategically

Build credibility and become the person others trust for clarity.

The four-part framework

See it. Shape it. Lead it.

Each live session advances one real opportunity from instinct to a credible leadership path.

SESSION 01

Spot

Find where applied AI can create meaningful leverage in your work.

SESSION 02

Score

Prioritize use cases based on value, feasibility, and strategic visibility.

SESSION 03

Shape

Turn one opportunity into a practical, usable initiative or workflow.

SESSION 04

Signal

Communicate the value and become the AI lead in your role.

What you’ll walk away with

Stronger judgment. Visible value. A next move.

A way to spot meaningful AI opportunities
A framework to prioritize use cases
One shaped workflow or initiative
Stronger language for AI value
A more credible leadership position
A clear next-step leadership path

Is this your room?

Designed for people ready to apply—not just consume.

This is for you if…

  • You’re a non-technical professional already using AI at work
  • You can feel AI changing your industry, role, or company
  • You’re often the one bringing AI into the conversation
  • You want practical frameworks, not hype
  • You want to become more visible, valuable, and trusted

Probably not a fit if…

  • You need a “what is AI?” beginner course
  • You’re looking for technical coding depth
  • You only want prompt hacks or tool lists
  • You want passive videos with no implementation
  • You’re not ready to apply this to real work

Inside the cohort

Intimate by design. Practical by default.

4×

Live sessions

Interactive, 90-minute group sessions on Zoom.

1:1

Strategy session

One private, 30-minute session focused on your path.

▶

Recordings

Revisit every session on your own schedule.

✎

Frameworks

Lightweight worksheets you can use again at work.

◎

Private space

Support and discussion between live sessions.

Founding cohort dates

Four evenings. One clear trajectory.

All sessions run live from 7:00–8:30pm ET. Recordings are included, but live participation is where the transformation happens.

Session 1 · SpotFind the real opportunities
Session 2 · ScorePrioritize what matters
Session 3 · ShapeTurn opportunity into a use case
Session 4 · SignalLead the conversation
Jenna Gardner
Jenna GardnerDirector of Applied AI, Media

Why I built this

I didn’t wait for permission to become the AI person.

I came out of a decade in marketing with no technical background. I started running trainings at my company before anyone asked me to, built internal support until leadership created an AI remit around me, documented the results, and widened the evidence through outside work.

Today, I run applied AI inside a global marketing and technology agency, working with enterprise clients in financial services and tech.

I can’t promise my exact outcome. I can teach the path: see the opportunity early, shape it into something a business will fund, and build the evidence that changes what you’re asked to do next.

The founding round

The first cohort is full.

  • The September 2026 group is officially closed.
  • The cohort is intentionally small and high-touch.
  • Future rounds will continue to center practical, applied work.
  • Dates and enrollment details for the next cohort are still being shaped.
  • Waitlist members will be the first to hear when enrollment opens.

Join the waitlist if you’d like an early invitation to the next round.

The next cohort

Be first to know when the next room opens.

The next dates are still to be determined. Join the waitlist and you’ll hear from me when the schedule and enrollment details are ready.

A paid, high-touch program.Small by design.Pricing will be shared before enrollment opens.

Join the waitlist.

No commitment—just an early heads-up when the next cohort opens.

You’ll only hear from Dunes about this program.

A few questions

Good to know before you join the waitlist.

How much AI experience do I need?

You should be using AI regularly for real work. You don’t need to have built anything technical. The waitlist is the best place to signal your interest while the next cohort is being shaped.

What if I have to miss a session?

Every session is recorded. Missing one is survivable. Missing two means you likely won’t get what you paid for, so please check the dates first.

Is this only for marketers?

No. Marketers and strategists may be a fast fit because that’s my background, but the frameworks work anywhere the job involves influencing people and processes.

I want to move into applied AI full time. Is this for me?

It’s the first half of that move. Employers hire on evidence, not enthusiasm. The fastest place to build that evidence is often the job you already have, where you understand the business and people trust you.

Will I build something technical?

You’ll shape a real use case and, if it fits, prototype it with tools you already have. The goal is practical evidence—not coding for its own sake.

September 2026 is full

Want to be in the next room?

The founding cohort is officially closed. Join the waitlist to be among the first to hear when the next dates and enrollment details are announced.

Join the waitlist ↑

Timing for the next cohort is still to be determined.