8participants maximum. Four live sessions. One repeatable method.

October 22–November 10, 2026

From AI user to AI leader.

Stop chasing AI possibilities. Learn how to decide what’s worth solving, shape it into something your organization can actually use, and lead the work forward.

A small, live four-session cohort for professionals who already use AI and want a repeatable method for leading applied AI inside a business.

Apply ↓
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Frameworks, not hypeBuilt for real workSmall-group supportNon-technical by design

The next advantage

Using AI is no longer the differentiator.

The next advantage is judgment.
Knowing what to solve. Knowing what not to solve. Knowing when AI belongs. Knowing how to bring people with you. And knowing how to prove the work mattered.

01

The hard part isn’t the AI.

It’s the judgment around it. There are more tools, ideas, and possibilities than any team can realistically pursue.

02

Is this the right problem?

Should AI even be part of the solution? Is this worth doing now?

03

Who needs to be involved?

What does good look like, and what changes upstream and downstream if it works?

04

How will we prove value?

How will we know it mattered, and who owns it after launch? That’s what we practice in this cohort.

The four-part framework

Spot. Score. Shape. Signal.

Each live session moves real work through a repeatable method for leading applied AI.

SESSION 01

Spot

Understand the business, uncover real pain points, and build a backlog of opportunities instead of starting with tools.

SESSION 02

Score

Prioritize based on business impact, feasibility, and momentum. Decide what belongs now, next, or later.

SESSION 03

Shape

Map the workflow, stakeholders, dependencies, definition of success, and simplest viable intervention.

SESSION 04

Signal

Measure what matters beyond time saved, communicate business impact, and create a system for what comes next.

What you’ll walk away with

Six tangible outputs. One repeatable system.

An AI landscape snapshotA clear view of goals, constraints, tooling, readiness, and existing AI activity.
A real opportunity backlogWorthwhile use cases grounded in actual business problems.
A defensible Now / Next / Later roadmapA way to explain what you recommend and why.
One fully shaped priority use caseWorkflow, stakeholders, dependencies, success, and execution path.
A value-measurement planWhat to measure, who owns the data, and how to tell the impact story.
A repeatable AI leadership systemA method you can keep applying after the cohort ends.

Is this your room?

Designed for people ready to apply, not just consume.

This is for you if…

  • You’re already using AI at work and want to lead its application more strategically
  • You can feel AI changing your industry, role, or company
  • You’re often the one bringing AI into the conversation
  • You want practical frameworks, not hype
  • You want to become more visible, valuable, and trusted

Probably not a fit if…

  • You need a “what is AI?” beginner course
  • You’re looking for technical coding depth
  • You only want prompt hacks or tool lists
  • You want passive videos with no implementation
  • You’re not ready to apply this to real work

Inside the cohort

Intimate by design. Practical by default.

4×

Live sessions

Interactive, 90-minute group sessions on Google Meet.

1:1

Strategy session

One private, 30-minute session focused on your path.

▶

Recordings

Revisit every session on your own schedule.

✎

Frameworks

Lightweight worksheets you can use again at work.

◎

Private space

Support and discussion between live sessions.

The dates

Four evenings. One clear trajectory.

All sessions run live via Google Meet from 7:00–8:30 PM ET. Please plan to attend at least three of the four sessions.

Session 1 · SpotFind the work worth solving
Session 2 · ScoreDecide what deserves attention
Session 3 · ShapeDesign for the real organization
Session 4 · SignalProve value and build momentum
Jenna Gardner
Jenna GardnerDirector of Applied AI, Media

Why I built this

I didn’t wait for permission to become the AI person.

I came out of a decade in marketing with no technical background. I started running trainings at my company before anyone asked me to, built internal support until leadership created an AI remit around me, documented the results, and widened the evidence through outside work.

Today, I run applied AI inside a global marketing and technology agency, working with enterprise clients in financial services and tech.

I can’t promise my exact outcome. I can teach the path: see the opportunity early, shape it into something a business will fund, and build the evidence that changes what you’re asked to do next.

Non-technical by design

You do not need to become an engineer to lead AI.

Strong AI leaders are AI literate. They understand what the technology can do, where it falls short, and how to recognize a worthwhile use case. They do not need to be the people engineering every solution. They need to be the people who can:

  • Understand the business
  • Identify the opportunity
  • Translate across teams
  • Make good judgments
  • Bring people with them
  • Prove the value

No technical background is required. If you are technical, you’ll build the business judgment, strategic framing, and leadership skills needed to move AI work forward across an organization.

If you’re already becoming that bridge inside your organization, this program will help you do it intentionally.

Investment

$1,250

Paid in full

Or two payments of $650.

Planning to expense this through work? I’m happy to provide an invoice for employer reimbursement or professional development budgets.

Applications close Tuesday, October 20, or when all eight seats are filled.

Apply.

The cohort is intentionally small. The application helps make sure the program and group are a strong fit. Accepted applicants will receive payment details directly.

Your information will only be used to review your application.

A few questions

Good to know before you apply.

How much AI experience do I need?

You should already be using AI regularly for real work. You do not need technical or coding experience; this program is about judgment, translation, and leading applied AI through a business.

What if I have to miss a session?

Every session is recorded. Missing one is survivable. Missing two means you likely won’t get what you paid for, so please check the dates first.

Is this only for marketers?

No. Marketers and strategists may be a fast fit because that’s my background, but the frameworks work anywhere the job involves influencing people and processes.

I want to move into applied AI full time. Is this for me?

It’s the first half of that move. Employers hire on evidence, not enthusiasm. The fastest place to build that evidence is often the job you already have, where you understand the business and people trust you.

Will I build something technical?

You’ll shape a real use case and, if it fits, prototype it with tools you already have. The goal is practical evidence, not coding for its own sake.

Enrollment is open

Ready to lead the work forward?

Four live sessions. Eight participants maximum. A practical method you can keep using long after the cohort ends.

Apply ↑

Live October 22–November 10, 2026.